If you’re a homeowner in Western Massachusetts looking for a roofing company you can trust, it helps to hear how reputable contractors think about quality, service, and accountability.
Recently, Adam Quenneville was featured on the Roofing Marketing Pros / Contractor Marketing Pros podcast to share how he built a trusted roofing brand over decades, growing the company to $18M in annual revenue, completing 10,000+ roofs, and earning 2,000+ online reviews.
Service area: Based in Western MA, with projects across New England.
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Key discussion summary
In this episode, Adam breaks down what it takes to build a roofing company that homeowners can feel confident hiring, especially in a category where trust matters and mistakes are expensive. The conversation covers how strong systems, consistent communication, and reputation-building (like reviews and responsiveness) create a better customer experience and fewer surprises.
A major theme is that long-term success doesn’t come from flashy claims, it comes from doing the unglamorous work consistently: answering the phone, setting expectations clearly, documenting work, and building a track record the public can verify.
5 practical takeaways for homeowners hiring a roofer
- Look for proof, not promises.
Any roofer can say they’re “the best.” The best contractors can show patterns of satisfied customers and documented work, especially through reviews and photos. - Responsiveness is a quality signal.
If a company is hard to reach before you sign, it usually won’t improve after. Ask how calls are handled and what happens if you miss each other. - Choose companies that set expectations early.
Great contractors explain the process, timeline, and what could change it (weather, decking repairs, material lead times). Clarity upfront prevents conflict later. - Ask how they handle “what if something goes wrong?”
The best roofers have a plan for surprise issues (hidden damage, ventilation needs, decking replacement) and can explain how change orders work. - Reputation is built locally, verify it locally.
Don’t just read testimonials on a website. Cross-check reviews on third-party platforms, and look for consistent feedback about communication, cleanliness, and follow-through.
About Adam Quenneville Roofing and Siding (AQRS)
AQRS is a long-established roofing company serving New England, including areas such as South Hadley MA, Pittsfield MA, and Manchester CT.
The company is known for a high-volume track record and strong online reputation, with thousands of completed roofing projects and extensive customer reviews.
Services may include: roof replacement, roof cleaning, roof repair, and related exterior services like siding and gutters.
Links
- Original episode/video
- Request an Estimate / Schedule an Inspection
- Related Learning Center resources:
Transcript
[00:00] Adam Quenneville has been in roofing since the late ’80s, built one of the most trusted brands in New England, and today runs a company that does over $18 million in annual revenue. His team has installed more than 10,000 roofs, earned 2,000+ reviews, and maintains a near-perfect service record; only 1 in 1,000 jobs goes wrong.
In this episode, Adam shares the systems, technology, and marketing strategies that keep his business growing and his customers loyal, from pricing correctly to leveraging tech tools like CompanyCam, Roofle, and Hover for efficiency and transparency.
[00:24] The show is for contractors who want to grow without wasting time or money. If you’re in roofing, HVAC, plumbing, or any home service business, we break down how AI and modern marketing can help you book more jobs, close more leads, and build a business that runs without babysitting every task. Today’s guest is someone who has quietly and relentlessly built one of the most trusted and systemized roofing businesses in the Northeast.
[01:48] I’ve known you since uh last year, and I’m really just excited to kind of talk about just your experiences with uh your business and and really your your your your story, right? And just how we can help, you know, other other people really be successful. So, tell me about your start? You started in the early ’90s, right?
[02:59] I’m going to start my own company.” And my wife at the time was uh pregnant with my daughter and uh I started the company by myself and didn’t put a lot of thought into it. I just knew I could do roofs myself and I did the first couple myself. I was able to tie in with some builders and do new construction. And uh a couple years after that, I’d had a team of maybe six, seven guys working with me. I was able to get a jingle.
[04:09] And now I’ve been in the business for 30 years on my own and we’re starting to do repeats. We’re finishing a project next week that I first did 28 years ago. It was a condominium project with three roofs to tear off. Now there’s only one, the one we put on, but been in business a long time.
[05:16] I didn’t realize I had overhead. Even though I was little, you know, a small guy with a couple of trucks. I was advertising. I built a garage. I wasn’t paying rent for it, but I had the expense of the garage. I had two trucks. I had gasoline. I had phone book ads. I didn’t realize those extra bills. you think you’re making profit when you look at your job they’ve done but you have to be able to take that profit and pay overhead.
[06:01] You have to be able to stand behind your work, have a warranty, and be able to back it up and have service if the customer wants because they think they see something. You still got to go out there. You know, when you’re driving out there you’re thinking it’s not going to cost you any money because you’re doing it, but if you’re out on a job or pricing a job, it’s costing you money. It’s fuel, it’s time.
What This Podcast Means for Homeowners
If there’s one thing this episode makes clear, it’s that a roof replacement shouldn’t feel like a gamble. The best roofing companies don’t rely on vague promises, they rely on systems: clear expectations, documented work, responsive communication, and accountability after the install.
If you’re getting quotes in Western Massachusetts (or anywhere in New England), use the takeaways above to compare contractors the right way. And if you’d like a quote that’s built around transparency, with clear scope, photos, and a plan for “what if” surprises like decking or ventilation, our team is happy to help. Request an AQRS estimate here!
